Brand manager jobs in Finland
Brand managers analyse and plan the way a brand is positioned on the market.
Brand manager - Which skills are essential?
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Come up with names for new and existing products; adaptations to the given factors of a language and particularly to the culture are necessary in order to achieve the desired effect.
Examine sales reports to see what goods and services have and have not sold well.
Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.
Develop a clear identity and unique position in the market. Communicate with stakeholders and distinguish from competitors.
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Define the characteristics of a brand. Identify what the brand stands for. Develop a strong brand perception both internally and externally.
Design the content and presentation of the brand in an online interactive platform.
Grasp the meaning of basic financial concepts and terms used in businesses and financial institutions or organisations.
Choose the best possible distribution channel for the customer.
Perform quantitative and qualitative analyses of all necessary information in order to evaluate the current state of a brand.
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
Develop and implement guidelines for strategic brand handling by all stakeholders. Discuss relevant content such as future expectations and brand guidelines. Be prepared to face challenges.
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
Use techniques like brainstorming to stimulate creativity in the team.
Utilise computers, IT equipment and modern day technology in an efficient way.
Pursue potential customers or products in order to generate additional sales and ensure growth.
Carry out all the activities involved in achieving specific marketing objectives within a given timeframe.
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Oversee brands as assets in order to maximise their value.
The set of rules that govern the activity of a company.
Keep track of and finalise all formal documents representing the financial transactions of a business or project.
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Brand manager - Which skills are useful but not essential?
Plan and execute all the technical and logistical aspects required for an event to be successful.
Execute multiple tasks at the same time, being aware of key priorities.
Plan, monitor and report on the budget.
Set competitive prices and adjust the pricing to increase sales and clear out stagnant items from shop inventory.
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
Understand and create a link with people from different cultures, countries, and ideologies without judgements or preconceptions.
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Come up with new ideas concerning the size, shape and colour of packaging.
Search for improvements and present innovative solutions, creativity and alternative thinking to develop new technologies, methods or ideas for and answers to work-related problems.