Tourism policy director jobs in Finland
Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Tourism policy director - Which skills are essential?
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
Oversee public and private partners to achieve touristic development.
The study of the environmental impact of travel and tourist activities on tour destinations.
The study of touristic resources in a specific area and its potential for further development of new touristic services and events.
Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.
Make presentations about the tourism industry in general and about specific tourist attractions.
Develop strategies for the improvement of the tourism market and operations in a country, and to promote the country as a tourism destination.
Tourism policy director - Which skills are useful but not essential?
The development processes of foreign affairs policies, such as relevant research methods, relevant legislation, and foreign affairs operations.
Oversee the distribution of touristic catalogues and brochures.
The operations of a foreign affairs department in a government or public organisation and its regulations.
The procedures related to the application of government policies at all levels of public administration.
Master foreign languages to be able to communicate in one or more foreign languages.
Analyse the existing policies for the handling of foreign affairs within a government or public organisation in order to evaluate them and search for improvements.
Show sensibility towards cultural differences by taking actions which facilitate positive interaction between international organisations, between groups or individuals of different cultures, and to promote integration in a community.
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Develop plans which ensure a cooperation between international public organisations such as researching different international organisations and their goals and assessing possible alignment with other organisations.
Produce research documents or give presentations to report the results of a conducted research and analysis project, indicating the analysis procedures and methods which led to the results, as well as potential interpretations of the results.
Display results, statistics and conclusions to an audience in a transparent and straightforward way.
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
Advise governments or other public organisations on the development and implementation of foreign affairs policies.
The theoretical methodology used in scientific research involving doing background research, constructing an hypothesis, testing it, analysing data and concluding the results.
Oversee creation, production and distribution of touristic catalogues and brochures.
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.
Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.
Manage the operations of the implementation of new government policies or changes in existing policies on a national or regional level as well as the staff involved in the implementation procedure.
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.