Креативный директор — работа в Финляндии
Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Креативный директор - Какие навыки обязательны?
Plan, monitor and report on the budget.
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Research the needs and expectations of the target audience to ensure the program's theme meets both.
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Develop, document and implement traffic and workflow processes across the company for different functions. Liaise with several departments and services such as account management and the creative director to plan and resource work.
The techniques to create a visual representation of ideas and messages.
Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
Креативный директор - Какие навыки полезны, но не обязательны?
Keep up to date with popular cultural trends such as pop culture, cultural and social slang.
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
Apply desktop publishing techniques and software to create page layouts and typographic quality text.
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Check all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of distribution.
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Analyse buying habits or currently prevalent customer behaviour.
Receive headshots and resumes from actors to select the most qualified and schedule auditions.
The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.
The computer-aided design (CAD) software for creating, modifying, analysing or optimising a design.
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
Use computer-aided design (CAD) systems to assist in the creation, modification, analysis, or optimisation of a design.
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery.
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.
Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.