Менеджер по электронной коммерции — работа в Финляндии
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Менеджер по электронной коммерции - Какие навыки обязательны?
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
The tools used to transform large amounts of raw data into relevant and helpful business information.
Plan, monitor and report on the budget.
Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.
Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas of opportunity.
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.
Data communication performed through digital means such as computers, telephone or e-mail.
The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.
Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.
Менеджер по электронной коммерции - Какие навыки полезны, но не обязательны?
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
The procedures required to identify and analyse business and organisational needs.
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
The practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
The methods and systems used in researching and establishing a brand identity for marketing purposes.
The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process and model its further development.
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with confidential information and the risks of non-compliance.
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.
Другие профессии
- Менеджер по маркетингу
- Руководитель отдела бизнес-анализа в сфере ИТ
- Менеджер по развитию бизнеса в сфере ИТ
- Интернет-маркетолог
- Руководитель службы обслуживания
- Руководитель турагентства
- Руководитель отдела продаж
- Бизнес-аналитик в сфере ИТ
- Консультант по маркетингу
- Руководитель отдела бизнес-аналитики
- Менеджер онлайн-сообщества
- Бренд-менеджер